Times are tough, and for many people money is tight.
People want value for the scarce dollars they have to spend on needlepoint. Companies want to create products which will compel people to buy them.
So why do I find so many needlepoint books which cost too much for the material in them.
Here are some examples.
1. An 8.5 x 11 spiral-bound book which has a price per page of over $1.00. And when you read it, it has lots of padding and is printed on only one side of the page. Lovely full-color pictures, but not too much content.
2. A tiny book, printed on only one side of the paper, using very heavy glossy paper, with some color photos. This works out to about $.50 per page, when the book is 1/4 the size of the book in #1.
3. A book in a three-ring binder, small size, no color, which has many pages of charts and which costs lots more than $50. I think the price per page works out to about $2.00 per page.
What are these people thinking?
I’m fried. The companies could make the books a better value for the customer in so many ways:
~ They could print on both sides of the paper, that would reduce the size of the book, which would mean it wouldn’t look so “worth” the price. But I feel gypped anyway. Why not add more content and make it worth my money.
~ Use less costly production methods. Maybe a different kind of paper, a less glossy finish, a less expensive printer.
I know the bit about printers. The last time I shopped around for a printer I got some quotes which were 3 times other quotes for the exact same specifications!
~ Look to newer technologies for production. The Stitches CDs are a fantastic value, giving you lots of stitches for a good price in a small package. Other ideas might be eBooks, a booklet with a CD, a DVD demonstrating the technique, or even a Cybercourse might be alternatives to an expensive book.
As authors and teachers we may have had the luxury before of having our products bought no matter the cost. But with gas at over $4.00 per gallon, we can’t count on this anymore. I’d really like to see this change, how about you?