DMC recently redesigned their website and I recently had a chance to explore it. For a company that has been in the needlework business for so long and who has many threads that are popular with needlepointers, this site is a huge disappointment.
There are several areas where you might look for needlepoint, and most of them are very disappointing. Let’s begin with “threads.” Go there and click on “needlepoint threads.”
What’s is listed there” Tapestry Wool and no other threads.
People stopped using only wool in needlepoint in the mid-70’s. Where are the many other threads that have been standards for needlepoint for decades, let alone DMC’s innovative new products?
Not under needlepoint, you’ll find them under embroidery threads. Couldn’t DMC have listed them under needlepoint as well, it isn’t hard to do.
A second section is education and this is the only good part of the site for needlepoint. It has a small stitch dictionary (that could use some kind of index) and a nice introduction to needlepoint. It could have been better if they had incorporated more of their recent blog series on needlepoint.
I was unhappy enough with the product area, but when I got to inspiration, I got very unhappy indeed. First there are two “projects” listed under needlepoint. One of those is the memory thread brochure, a product they couldn’t even be bothered to list as a needlepoint thread.
But look at “half cross stitch” which is essentially needlepoint done on fabric — there are 15 projects. Why aren’t they cross listed? If it has to do with materials, add the line or two to tell about canvas size and number of strands.
And there are more needlepoint gems, no doubt under other headings such as whole stitch cross stitch charts. And even free projects they have designed and promoted on their blog for needlepoint, such as their lovely bag, are not here.
I’m not happy, we deserve more, we deserve a site that is, as their blog said “a comprehensive resource for all artists, crafters and stitchers.” Instead of comprehensive except for needlepoint.
We shouldn’t be the poor stepsister of the embroidery world.