The weekly email from a local school says that you are the best recommendation for the school. That holds true for needlepoint as well, you are the best recommendation for needlepoint there is.
By wearing needlepoint shoes, carrying a bag or wallet with needlepoint on it, or stitching in public are all ways to spread the word.
So once you have them interested, what can you do?
I have a free email course for beginners, Right from the Beginning. People can sign up and get the course sent to them in 7 weekly lessons. It teaches several stitches, has two projects and helps people with picking their first painted canvas.
If they want to try as stitch guide, sign up for the mailing list on the Napa Needlepoint home page and you will get directed to a free stitch guide.
So if your friends get excited about needlepoint, you can help them with all this free information and when any of you get stuck, you can always “Ask Janet” to get free advice and help.